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Big Data Analytics in Undergraduate Advertising Curricula: A Global Survey of Higher Education Institutions.

Kenneth C. C. YangYowei Kang
Published in: Int. J. Technol. Educ. Mark. (2018)
Keyphrases
  • big data analytics
  • higher education institutions
  • computer science
  • literature review
  • big data
  • higher education
  • distance learning
  • instructional strategies
  • learning algorithm
  • cross sectional