The influence of humanlike navigation interface on users' responses to Internet advertising.
Kenneth C. C. YangPublished in: Telematics Informatics (2006)
Keyphrases
- internet advertising
- user interface
- novice users
- interface design
- user interaction
- friendly interface
- exploratory search
- mouse clicks
- direct manipulation
- information space
- recommender systems
- visual interface
- visualization tool
- user navigation
- multiple users
- user experience
- human computer interaction
- social influence
- single user
- banner ads
- information overload
- hong kong
- information seeking
- user satisfaction
- cognitive science
- collaborative filtering
- user perceptions
- mobile advertising
- social media