Effects of Consumer Motives on Search Behavior Using Internet Advertising.
Kenneth C. C. YangPublished in: Cyberpsychology Behav. Soc. Netw. (2004)
Keyphrases
- search behavior
- internet advertising
- web search
- search tasks
- user behavior
- search strategies
- search engine
- online advertising
- banner ads
- information seeking
- data mining
- query logs
- search result
- query suggestion
- search logs
- visual search
- log data
- search sessions
- hong kong
- human behavior
- information retrieval systems
- search strategy
- constraint programming
- user preferences
- active learning
- data structure
- information retrieval