Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective.
Sandra Soroa-KouryKenneth C. C. YangPublished in: Telematics Informatics (2010)
Keyphrases
- factors affecting
- mobile advertising
- social norms
- factors influencing
- social responsibility
- social interaction
- key factors
- multiple perspectives
- perceived usefulness
- social networks
- theoretical analysis
- social media
- social context
- information quality
- social connections
- internet advertising
- cognitive scientists
- objective function
- user generated
- learning community
- social networking
- life cycle