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Kathrin Dernbecher
Publication Activity (10 Years)
Years Active: 2019-2019
Publications (10 Years): 3
Top Topics
Targeted Advertising
Click Through Rate
User Behavior
Keyword Extraction
Top Venues
CHI Extended Abstracts
CHI
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Publications
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Maximilian Altmeyer
,
Kathrin Dernbecher
,
Vladislav Hnatovskiy
,
Marc Schubhan
,
Pascal Lessel
,
Antonio Krüger
Gamified Ads: Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads.
CHI
(2019)
Maximilian Altmeyer
,
Pascal Lessel
,
Kathrin Dernbecher
,
Vladislav Hnatovskiy
,
Marc Schubhan
,
Antonio Krüger
Eating Ads With a Monster: Introducing a Gamified Ad Blocker.
CHI Extended Abstracts
(2019)
Vladislav Hnatovskiy
,
Maximilian Altmeyer
,
Pascal Lessel
,
Kathrin Dernbecher
,
Marc Schubhan
,
Antonio Krüger
Gamified Ads: Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads.
CHI Extended Abstracts
(2019)