Gamified Ads: Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads.
Maximilian AltmeyerKathrin DernbecherVladislav HnatovskiyMarc SchubhanPascal LesselAntonio KrügerPublished in: CHI (2019)
Keyphrases
- online advertising
- display advertising
- targeted advertising
- contextual advertising
- behavioral targeting
- online learning
- user behavior
- user experience
- user satisfaction
- internet users
- user interaction
- video games
- end users
- user interface
- keywords
- sponsored search
- long tail
- collaborative filtering
- user model
- positive effects
- user acceptance
- keyword extraction
- search advertising