Gamified Ads: Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads.
Vladislav HnatovskiyMaximilian AltmeyerPascal LesselKathrin DernbecherMarc SchubhanAntonio KrügerPublished in: CHI Extended Abstracts (2019)
Keyphrases
- online advertising
- display advertising
- targeted advertising
- contextual advertising
- behavioral targeting
- user behavior
- sponsored search
- user satisfaction
- user experience
- keywords
- online learning
- end users
- social networks
- user defined
- real time
- computational advertising
- internet users
- click through rate
- short text
- user interface
- search engine
- user interaction
- keyword extraction
- long tail
- relevance feedback
- collaborative learning
- user preferences
- user profiles