Eating Ads With a Monster: Introducing a Gamified Ad Blocker.
Maximilian AltmeyerPascal LesselKathrin DernbecherVladislav HnatovskiyMarc SchubhanAntonio KrügerPublished in: CHI Extended Abstracts (2019)
Keyphrases
- targeted advertising
- display advertising
- sponsored search
- click prediction
- contextual advertising
- behavioral targeting
- online advertising
- search advertising
- search engine
- keywords
- click through rate
- learning environment
- machine learning
- databases
- user behavior
- image processing
- e learning
- keyword extraction
- computer vision
- advertising campaigns