Julian Bühler

Publication Activity (10 Years)

Years Active: 2013-2020
Publications (10 Years): 8

Top Topics

Marketing Campaigns

Microsoft Sql Server

Top Venues

J. Syst. Inf. Technol.

Publications

Anke Joubert, Matthias Murawski, Julian Bühler, Markus Bick
Happiness and Big Data - Theoretical Foundation and Empirical Insights for Africa. I3E (1) (2020)
Matthias Murawski, Julian Bühler, Karl C. Blatz, Markus Bick
Comparing the required competencies of sales professionals servicing digital and physical channels of sale: a case study of a German children's entertainment company. ICIS (2019)
Matthias Murawski, Julian Bühler, Martin Böckle, Jan M. Pawlowski, Markus Bick
Social Media Information Literacy - What Does It Mean and How Can We Measure It? I3E (2019)
Julian Bühler, Markus Bick
From text messages to WhatsApp: cultural effects on m-commerce service adoption in the UK and Russia. Int. J. Mob. Commun. 17 (4) (2019)
Julian Bühler, Markus Bick
Name it as you like it? Keeping pace with social media something. Electron. Mark. 28 (4) (2018)
Matthias Murawski, Julian Bühler, Malte Martensen, Christina Rademacher, Markus Bick
How Digital Business Strategy Affects Profitability: Opening the 'Black Box' of Performance. AMCIS (2018)
Julian Bühler, Matthias Murawski, Markus Bick
Should We Disable the Comment Function on Social Media? The Impact of Negative eWOM on Consumers' Trust in Fashion Presentations. I3E (2017)
Julian Bühler, Natalia Cwierz, Markus Bick
The Impact of Social Media on Cause-Related Marketing Campaigns. I3E (2016)
Aaron W. Baur, Janna Lipenkova, Julian Bühler, Markus Bick
A Novel Design Science Approach for Integrating Chinese User-Generated Content in Non-Chinese Market Intelligence. ICIS (2015)
Aaron Wolfgang Baur, Julian Bühler, Markus Bick
How pricing of business intelligence and analytics SaaS applications can catch up with their technology. J. Syst. Inf. Technol. 17 (3) (2015)
Aaron W. Baur, Julian Bühler, Markus Bick, Charlotte S. Bonorden
Cryptocurrencies as a Disruption? Empirical Findings on User Adoption and Future Potential of Bitcoin and Co. I3E (2015)
Julian Bühler, Aaron W. Baur, Markus Bick, Jimin Shi
Big Data, Big Opportunities: Revenue Sources of Social Media Services Besides Advertising. I3E (2015)
Julian Bühler, Merret Lauritzen, Markus Bick
Social Media Communication in European Airlines. AMCIS (2014)
Aaron W. Baur, Antony C. Genova, Julian Bühler, Markus Bick
Customer is King? A Framework to Shift from Cost- to Value-Based Pricing in Software as a Service: The Case of Business Intelligence Software. I3E (2014)
Julian Bühler, Markus Bick
The Impact of Social Media Appearances During Election Campaigns. AMCIS (2013)