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Should We Disable the Comment Function on Social Media? The Impact of Negative eWOM on Consumers' Trust in Fashion Presentations.
Julian Bühler
Matthias Murawski
Markus Bick
Published in:
I3E (2017)
Keyphrases
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social media
social connections
online consumer
trust model
user comments
positive and negative
reputation management
electronic word of mouth
social interaction
user generated content
multimedia
online shopping
finer grained