Big Data, Big Opportunities: Revenue Sources of Social Media Services Besides Advertising.
Julian BühlerAaron W. BaurMarkus BickJimin ShiPublished in: I3E (2015)
Keyphrases
- big data
- social media
- data intensive
- analytic tools
- online marketing
- business analytics
- cloud computing
- data analysis
- service providers
- big data analytics
- sponsored search
- web services
- data management
- massive data
- high volume
- data processing
- knowledge discovery
- vast amounts of data
- unstructured data
- social computing
- data science
- social networking
- online advertising
- business intelligence
- data warehousing
- social networks
- machine learning
- structured data
- contextual advertising
- data sources
- real world
- user generated content
- service quality
- database
- data analytics
- information retrieval