Jiao Ge

Publication Activity (10 Years)

Years Active: 2022-2023
Publications (10 Years): 4

Top Topics

Mobile Advertising

Emotional Intelligence

Purchase Intention

Dynamically Generated

Top Venues

Publications

Duo Du, Yanling Zhang, Jiao Ge
Effect of AI Generated Content Advertising on Consumer Engagement. HCI (29) (2023)
Yanling Zhang, Duo Du, Jiao Ge
When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention? HCI (28) (2023)
Mingling Wu, Michael Xu, Jiao Ge
Analyzing Customer Experience and Willingness to Use Towards Virtual Human Products: Real Person Generated vs. Computer Program Generated. HCI (28) (2023)
Jiao Ge, Jinyu Guo
The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL Influence Online Education Community Purchases. HCI (36) (2022)