Duo Du

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 2

Top Topics

Consumer Behavior

Virtual Communities

Purchase Intention

Dynamically Generated

Top Venues

Publications

Duo Du, Yanling Zhang, Jiao Ge
Effect of AI Generated Content Advertising on Consumer Engagement. HCI (29) (2023)
Yanling Zhang, Duo Du, Jiao Ge
When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention? HCI (28) (2023)