When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention?

Yanling Zhang Duo Du Jiao Ge

Published in: HCI (28) (2023)

Keyphrases

purchase intention
online shopping
online stores
product quality
virtual communities
survey data
virtual world
virtual environment
electronic commerce
electronic word of mouth
information systems
social networks
website
case study
social influence
customer satisfaction