The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL Influence Online Education Community Purchases.

Jiao Ge Jinyu Guo

Published in: HCI (36) (2022)

Keyphrases

online education
mobile advertising
online course
learning management systems
online learning
e learning
computer mediated
email
knowledge sharing
instructional design
emotional intelligence
internet advertising
data mining
machine learning
information retrieval
higher education