David J. Tyler

Publication Activity (10 Years)

Years Active: 2014-2021
Publications (10 Years): 3

Top Topics

Online Shopping

Sponsored Search Advertising

Top Venues

Int. J. Inf. Manag.

Publications

Zofija Tupikovskaja-Omovie, David J. Tyler
Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retail. Int. J. Inf. Manag. 59 (2021)
Zofija Tupikovskaja-Omovie, David J. Tyler
Mobile Consumer Behavior in Fashion m-Retail: An Eye Tracking Study to Understand Gender Differences. ETRA Adjunct (2020)
Zofija Tupikovskaja-Omovie, David J. Tyler
Mobile consumer shopping journey in fashion retail: eye tracking mobile apps and websites. ETRA (2018)
Zofija Tupikovskaja-Omovie, David J. Tyler, Sam Chandrasekara, Steve Hayes
Segmenting the UK Mobile Fashion Consumer. ICMB (2014)