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Mobile Consumer Behavior in Fashion m-Retail: An Eye Tracking Study to Understand Gender Differences.
Zofija Tupikovskaja-Omovie
David J. Tyler
Published in:
ETRA Adjunct (2020)
Keyphrases
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consumer behavior
gender differences
attitudes toward
online shopping
marketing strategies
statistically significant
job satisfaction
mobile devices
mobile phone
purchasing behavior
perceived usefulness
university students
real time
data mining
information technology