Mobile consumer shopping journey in fashion retail: eye tracking mobile apps and websites.
Zofija Tupikovskaja-OmovieDavid J. TylerPublished in: ETRA (2018)
Keyphrases
- eye tracking
- mobile apps
- online stores
- mobile applications
- usability evaluation
- online shopping
- m learning
- website
- mobile devices
- eye movements
- smart phones
- visual attention
- human computer interaction
- eye tracker
- eye tracking data
- business models
- coverage includes
- mobile learning
- eye gaze
- data model
- visual search
- mobile phone
- gaze estimation
- web pages
- context aware
- electronic commerce
- higher education
- eye detection and tracking
- eye tracking technology
- database design