Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retail.
Zofija Tupikovskaja-OmovieDavid J. TylerPublished in: Int. J. Inf. Manag. (2021)
Keyphrases
- online shopping
- eye tracking technology
- point of sale
- social media
- eye tracking
- search engine
- website
- data mining
- online stores
- big data
- business intelligence
- internet shopping
- data mining techniques
- data management
- visual attention
- learning analytics
- low level
- information goods
- shopping behavior
- real time
- eye movements
- supply chain
- case study
- computer vision
- social networks
- machine learning
- sponsored search advertising