Segmenting the UK Mobile Fashion Consumer.
Zofija Tupikovskaja-OmovieDavid J. TylerSam ChandrasekaraSteve HayesPublished in: ICMB (2014)
Keyphrases
- mobile devices
- mobile phone
- mobile applications
- mobile learning
- location aware
- intelligent mobile
- m learning
- mobile technologies
- mobile computing
- mobile services
- mobile environments
- autonomous mobile
- information retrieval
- mobile objects
- communication technologies
- mobile networks
- hong kong
- mobile users
- electronic commerce
- context aware