Cheng-Yue Yin

Publication Activity (10 Years)

Years Active: 2016-2020
Publications (10 Years): 6

Top Topics

Symbol Recognition

Online Advertising

Top Venues

Publications

Ying-Qi Liu, Cheng-Yue Yin, Nan Bi
The Impact of Online Word-of-mouth and Negative Media Exposure on Consumer Habitual Skepticism: The Mediating Effect of Attribution. WHICEB (2020)
Cheng-Yue Yin, Meng-Ran Li
The Positive Effect of Negative Word-of-mouth on Consumers' Purchase Intention Towards Experience Goods. WHICEB (2019)
Cheng-Yue Yin, Ying-Qi Liu
The Impact of Online Third-party Product Reviews on Consumer Adoption of a New Product. WHICEB (2019)
Jing-lei Su, Cheng-Yue Yin
Consumer's Symbol-consumption and Brand Management. WHICEB (2016)
Cheng-Yue Yin, Nan Bi, Ying Wan
Narcissistic Consumers' Response to Self-focused Appeal Online Advertising: Evidence from Chinese Gen Y. WHICEB (2016)
Nan Bi, Cheng-Yue Yin, Ying Wang
Chinese Consumer Insecurity in the Digital Age: Theoretical Construction of Scale Development. WHICEB (2016)