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The Impact of Online Word-of-mouth and Negative Media Exposure on Consumer Habitual Skepticism: The Mediating Effect of Attribution.
Ying-Qi Liu
Cheng-Yue Yin
Nan Bi
Published in:
WHICEB (2020)
Keyphrases
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internet enabled
negative impact
online learning
multimedia
negative effects
online search
online markets
internet advertising
behavioral intention
purchase behavior
online environment
information systems
individual level
social networking services
digital media
positive and negative
news media