Ying-Qi Liu

Publication Activity (10 Years)

Years Active: 2019-2020
Publications (10 Years): 2

Publications

Ying-Qi Liu, Cheng-Yue Yin, Nan Bi
The Impact of Online Word-of-mouth and Negative Media Exposure on Consumer Habitual Skepticism: The Mediating Effect of Attribution. WHICEB (2020)
Cheng-Yue Yin, Ying-Qi Liu
The Impact of Online Third-party Product Reviews on Consumer Adoption of a New Product. WHICEB (2019)