Narcissistic Consumers' Response to Self-focused Appeal Online Advertising: Evidence from Chinese Gen Y.

Cheng-Yue Yin Nan Bi Ying Wan

Published in: WHICEB (2016)

Keyphrases

online advertising
search advertising
user behavior
behavioral targeting
user experience
display advertising
long tail
sponsored search
advertising campaigns
contextual advertising
word segmentation
internet advertising
information retrieval
online shopping
chinese characters
knowledge base
search engine