The Positive Effect of Negative Word-of-mouth on Consumers' Purchase Intention Towards Experience Goods.
Cheng-Yue YinMeng-Ran LiPublished in: WHICEB (2019)
Keyphrases
- purchase intention
- online shopping
- positive and negative
- product quality
- online stores
- virtual communities
- survey data
- positive or negative
- customer satisfaction
- electronic commerce
- electronic word of mouth
- search engine
- quality control
- product development
- process control
- end users
- control system
- user interface
- real time