Beth L. Fossen

Publication Activity (10 Years)

Years Active: 2017-2021
Publications (10 Years): 4

Top Topics

Shopping Behavior

Online Advertising

Top Venues

Publications

Beth L. Fossen, Girish Mallapragada, Anwesha De
Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements. Mark. Sci. 40 (2) (2021)
Beth L. Fossen, David A. Schweidel
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic. Mark. Sci. 38 (3) (2019)
Beth L. Fossen, David A. Schweidel
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers? Mark. Sci. 38 (2) (2019)
Beth L. Fossen, David A. Schweidel
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity. Mark. Sci. 36 (1) (2017)