Girish Mallapragada

Publication Activity (10 Years)

Years Active: 2006-2021
Publications (10 Years): 2

Top Topics

User Generated Reviews

Genetic Algorithm

Product Information

Top Venues

Publications

Beth L. Fossen, Girish Mallapragada, Anwesha De
Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements. Mark. Sci. 40 (2) (2021)
Girish Mallapragada, Raji Srinivasan
Innovativeness as an Unintended Outcome of Franchising: Insights from Restaurant Chains. Decis. Sci. 48 (6) (2017)
Girish Mallapragada, Rajdeep Grewal, Gary L. Lilien
User-Generated Open Source Products: Founder's Social Capital and Time to Product Release. Mark. Sci. 31 (3) (2012)
Rajdeep Grewal, Gary L. Lilien, Girish Mallapragada
Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems. Manag. Sci. 52 (7) (2006)