Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity.
Beth L. FossenDavid A. SchweidelPublished in: Mark. Sci. (2017)
Keyphrases
- online advertising
- digital tv
- online learning
- online communities
- social interaction
- instant messaging
- shopping behavior
- internet advertising
- social networks
- social media
- social networking sites
- learning community
- tv programs
- online collaborative
- human activities
- social activities
- online learning communities
- cross cultural
- communication tools
- online social
- online environment
- activity recognition
- online social media
- internet marketing
- communication patterns
- online shopping