Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic.

Beth L. Fossen David A. Schweidel

Published in: Mark. Sci. (2019)

Keyphrases

website
social media
brand image
web traffic
web content
consumer products
real time
content analysis
social networks
potential customers
social media streams
economic impact
network effects
long tail
internet users
multi party
traffic flow
network traffic
life cycle
web pages