Andrew T. Stephen

Publication Activity (10 Years)

Years Active: 2009-2017
Publications (10 Years): 1

Top Topics

Textual Content

Marketing Campaigns

Top Venues

Publications

Inyoung Chae, Andrew T. Stephen, Yakov Bart, Dai Yao
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. Mark. Sci. 36 (1) (2017)
Olivier Toubia, Andrew T. Stephen
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? Mark. Sci. 32 (3) (2013)
Andrew T. Stephen, Olivier Toubia
Explaining the power-law degree distribution in a social commerce network. Soc. Networks 31 (4) (2009)