Yakov Bart

Publication Activity (10 Years)

Years Active: 2014-2024
Publications (10 Years): 5

Top Topics

Display Advertising

Resource Allocation

Click Prediction

Top Venues

Publications

Jeffrey L. Gleason, Alice Koeninger, Desheng Hu, Jessica Teurn, Yakov Bart, Samsun Knight, Ronald E. Robertson, Christo Wilson
Search Engine Revenue from Navigational and Brand Advertising. ICWSM (2024)
Hui Li, Qiaowei Shen, Yakov Bart
Dynamic Resource Allocation on Multi-Category Two-Sided Platforms. Manag. Sci. 67 (2) (2021)
Hui Li, Qiaowei Shen, Yakov Bart
Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon. Manag. Sci. 64 (4) (2018)
Pedro M. Gardete, Yakov Bart
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes. Mark. Sci. 37 (5) (2018)
Inyoung Chae, Andrew T. Stephen, Yakov Bart, Dai Yao
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. Mark. Sci. 36 (1) (2017)
Nelson Lau, Yakov Bart, J. Neil Bearden, Ilia Tsetlin
Exploding Offers Can Blow Up in More Than One Way. Decis. Anal. 11 (3) (2014)