Search Engine Revenue from Navigational and Brand Advertising.
Jeffrey L. GleasonAlice KoeningerDesheng HuJessica TeurnYakov BartSamsun KnightRonald E. RobertsonChristo WilsonPublished in: ICWSM (2024)
Keyphrases
- sponsored search
- search engine
- online advertising
- click prediction
- sponsored search auctions
- click through rate
- click models
- pay per click
- contextual advertising
- web search
- keywords
- search behavior
- web pages
- budget constraints
- information retrieval
- web search engines
- display advertising
- query suggestion
- retrieval systems
- brand image