Ai-Yun Hsieh

Publication Activity (10 Years)

Years Active: 2013-2021
Publications (10 Years): 6

Top Topics

Search Advertising

Detailed Discussion

Browsing Behavior

Top Venues

Comput. Hum. Behav.

Behav. Inf. Technol.

Online Inf. Rev.

Publications

Ai-Yun Hsieh, Shao-Kang Lo, Yu-Ping Chiu, Ting Lie
Do not allow pop-up ads to appear too early: Internet users' browsing behaviour to pop-up ads. Behav. Inf. Technol. 40 (16) (2021)
Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh, Yujong Hwang
Exploring why people spend more time shopping online than in offline stores. Comput. Hum. Behav. 95 (2019)
Chih-Wei Liu, Shao-Kang Lo, Ai-Yun Hsieh, Yujong Hwang
Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior. Comput. Hum. Behav. 86 (2018)
Chia-Lin Hsu, Yu-Hsiang Lin, Mu-Chen Chen, Kuo-Chien Chang, Ai-Yun Hsieh
Investigating the determinants of e-book adoption. Program 51 (1) (2017)
Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh
How colour similarity can make banner advertising effective: insights from Gestalt theory. Behav. Inf. Technol. 36 (6) (2017)
Chih-Wei Liu, Ai-Yun Hsieh, Shao-Kang Lo, Yujong Hwang
What consumers see when time is running out: Consumers' browsing behaviors on online shopping websites when under time pressure. Comput. Hum. Behav. 70 (2017)
Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu
Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising. Electron. Commer. Res. Appl. 13 (4) (2014)
Pin Luarn, Ai-Yun Hsieh
Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities. Online Inf. Rev. 38 (7) (2014)
Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu
Contradictory deceptive behavior in online dating. Comput. Hum. Behav. 29 (4) (2013)
Shao-Kang Lo, Yu-Ping Chiu, Ai-Yun Hsieh
Photograph and model use within an online auction page for influencing buyer's bidding behavior. Online Inf. Rev. 37 (3) (2013)