Login / Signup
Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising.
Shao-Kang Lo
Ai-Yun Hsieh
Yu-Ping Chiu
Published in:
Electron. Commer. Res. Appl. (2014)
Keyphrases
</>
eye movements
contextual advertising
keywords
eye tracking
eye movement patterns
search advertising
online advertising
eye gaze
visual attention
visual search
real time
keyword extraction
computer simulation
eye tracking data
statistically significant
object detection
eye movement analysis