How colour similarity can make banner advertising effective: insights from Gestalt theory.

Yu-Ping Chiu Shao-Kang Lo Ai-Yun Hsieh

Published in: Behav. Inf. Technol. (2017)

Keyphrases

similarity measure
distance measure
structural similarity
theoretical basis
semantic similarity
theoretical framework
data mining
keywords
information retrieval
co occurrence
multiscale
distance function
high quality
distance metric
social networks
learning algorithm
similarity measurement
visual perception