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Do not allow pop-up ads to appear too early: Internet users' browsing behaviour to pop-up ads.

Ai-Yun HsiehShao-Kang LoYu-Ping ChiuTing Lie
Published in: Behav. Inf. Technol. (2021)
Keyphrases
  • internet users
  • website
  • keywords
  • online advertising
  • targeted advertising
  • database
  • click prediction
  • web pages
  • case study
  • end users
  • privacy preserving
  • search advertising
  • computational advertising