The impact of loyalty and promotion effects on retention rate.

H.-Y. Tsao Pei-Chun Lin L. Pitt C. Campbell

Published in: J. Oper. Res. Soc. (2009)

Keyphrases

negative effects
long term
positive effects
negative impact
neural network
real time
decision making
interaction effects
customer retention
information retrieval
case study
information technology
cognitive load
individual level
high impact