H.-Y. Tsao

Publication Activity (10 Years)

Years Active: 2009-2010
Publications (10 Years): 0

Publications

H.-Y. Tsao, L. Pitt, C. Campbell
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share. J. Oper. Res. Soc. 61 (10) (2010)
H.-Y. Tsao, Pei-Chun Lin, L. Pitt, C. Campbell
The impact of loyalty and promotion effects on retention rate. J. Oper. Res. Soc. 60 (5) (2009)