Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share.
H.-Y. TsaoL. PittC. CampbellPublished in: J. Oper. Res. Soc. (2010)
Keyphrases
- market share
- competitive advantage
- online shopping
- network effects
- business processes
- technology enhanced
- knowledge management
- higher education
- service quality
- purchase behavior
- electronic commerce
- line segments
- consumer behavior
- database systems
- switching costs
- potential customers
- customer satisfaction
- case study
- real world
- databases