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Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of - A Spotlight on the Automotive Sector Websites.
Maria Esteller-Cucala
Vicenc Fernandez
Diego Villuendas
Published in:
Frontiers Artif. Intell. (2020)
Keyphrases
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website
clickstream data
automotive industry
test cases
web pages
web personalization
recommender systems
data sets
user preferences
user profiles
higher education
test data
test suite
user modeling
internet users
user profiling
web navigation
potential customers