The effects of R&D and advertising on firm value: an examination of manufacturing and nonmanufacturing firms.
Yew Kee HoHean Tat KehJin Mei OngPublished in: IEEE Trans. Engineering Management (2005)
Keyphrases
- information technology
- network effects
- competitive environment
- profit maximizing
- panel data
- rate distortion
- manufacturing systems
- quality control
- production planning
- individual level
- internet enabled
- technological innovation
- manufacturing industry
- manufacturing process
- demand uncertainty
- pricing strategies
- social networks
- online advertising
- life cycle
- supply chain
- information systems