Hean Tat Keh

Publication Activity (10 Years)

Years Active: 2005-2006
Publications (10 Years): 0

Publications

Hean Tat Keh, Singfat Chu, Jiye Xu
Efficiency, effectiveness and productivity of marketing in services. Eur. J. Oper. Res. 170 (1) (2006)
Yew Kee Ho, Hean Tat Keh, Jin Mei Ong
The effects of R&D and advertising on firm value: an examination of manufacturing and nonmanufacturing firms. IEEE Trans. Engineering Management 52 (1) (2005)