Efficiency, effectiveness and productivity of marketing in services.
Hean Tat KehSingfat ChuJiye XuPublished in: Eur. J. Oper. Res. (2006)
Keyphrases
- web services
- website
- service oriented
- service providers
- computational complexity
- ubiquitous computing
- social media
- end users
- customer service
- financial services
- online marketing
- tourism industry
- software engineering
- software development
- mobile phone
- context aware
- data mining
- user satisfaction
- return on investment
- potential customers