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Managing Customer Data in Data-driven Service Innovation: A Framework of Data Principles.
Katharina Blöcher
Olaf Reinhold
Rainer Alt
Published in:
Wirtschaftsinformatik (2023)
Keyphrases
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data driven
data sets
database
end users
raw data
real world
data sources
original data
case study
data analysis
user interface
data mining methods
customer data
customer satisfaction
domain experts
input data
knowledge management