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Does It Really Matter That People Zip through Ads? Testing the Effectiveness of Simultaneous Presentation Advertising in an IDTV Environment.
Yoonjae Nam
Kyonghee H. Kwon
Sungjoon Lee
Published in:
Cyberpsychology Behav. Soc. Netw. (2010)
Keyphrases
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online advertising
multimedia
dynamic environments
test data
neural network
autonomous agents
environmental conditions
sponsored search
targeted advertising
data sets
databases
case study
learning environment
mobile robot
test cases
software testing