Kyonghee H. Kwon

Publication Activity (10 Years)

Years Active: 2010-2010
Publications (10 Years): 0

Publications

Yoonjae Nam, Kyonghee H. Kwon, Sungjoon Lee
Does It Really Matter That People Zip through Ads? Testing the Effectiveness of Simultaneous Presentation Advertising in an IDTV Environment. Cyberpsychology Behav. Soc. Netw. 13 (2) (2010)