Impact of AI-Driven Customer Insights on Brand Engagement and Loyalty in Tourism Marketing.
Mohit VijAnu VijPranav KumarBeenish ShameemPublished in: ICCR (2024)
Keyphrases
- potential customers
- customer relationship management
- customer satisfaction
- electronic commerce
- customer behavior
- website
- marketing strategies
- tourism industry
- customer loyalty
- data mining
- competitive advantage
- artificial intelligence
- customer data
- direct marketing
- customer segmentation
- customer retention
- consumer behavior
- ultimate goal
- customer base
- service quality
- expert systems
- customer service
- learning environment
- machine learning
- customer support
- market competition
- customer churn
- data mining applications
- success stories
- mobile payment
- ai systems
- data mining techniques
- social media
- long term