Anu Vij

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 4

Top Topics

Success Stories

Consumer Behavior

Perceived Usefulness

Service Quality

Top Venues

Publications

Pranav Kumar, Neyara Radwan, Mohit Vij, Anu Vij
The Role of Robotics in Enhancing Service Quality, Efficiency, and Customer Satisfaction in the Hospitality Industry. ICCR (2024)
Anu Vij, Mohit Vij, Maged Farouk, Pranav Kumar
Evaluating the Effectiveness of AI-Integrated Digital Marketing on Consumer Behavior, Brand Perception, and Sales Performance. ICCR (2024)
Mohit Vij, Anu Vij, Pranav Kumar, Beenish Shameem
Impact of AI-Driven Customer Insights on Brand Engagement and Loyalty in Tourism Marketing. ICCR (2024)
Beenish Shameem, Pranav Kumar, Anu Vij, Mohit Vij, Sultan Al Shehri Vij, Haitham M. Alzoubi
Assessing the Adoption of Technology in Banking Services in India: A Structural Equation Modeling Analysis. ICCR (2024)