Beenish Shameem

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 2

Top Topics

Perceived Usefulness

Consumer Behavior

Top Venues

Publications

Mohit Vij, Anu Vij, Pranav Kumar, Beenish Shameem
Impact of AI-Driven Customer Insights on Brand Engagement and Loyalty in Tourism Marketing. ICCR (2024)
Beenish Shameem, Pranav Kumar, Anu Vij, Mohit Vij, Sultan Al Shehri Vij, Haitham M. Alzoubi
Assessing the Adoption of Technology in Banking Services in India: A Structural Equation Modeling Analysis. ICCR (2024)