The influence of product color displayed on online advertisements and consumer personality on purchase intention: The moderating role of age and gender.
Safae Ait Hamou-ou-BrahimSoukaina ZaouiHaiwei ZhouDechun HuangPublished in: ICEB (2022)
Keyphrases
- purchase intention
- online shopping
- product quality
- online stores
- virtual communities
- survey data
- process control
- online retailers
- quality control
- electronic word of mouth
- customer satisfaction
- service quality
- web pages
- real time
- personal information
- information systems
- software quality
- electronic commerce
- software engineering
- website